“Fantastical Awakening” is a spring campaign for MEISSEN, developed by S&F, combining still life photography by Dirk W. with AI-based imagery in a hybrid setup.
At its core are floral motifs, defined color palettes, and iconic decors, translated into a reduced, contemporary visual language. Vases and figurines act as independent visual carriers, placed in subtly surreal compositions and recontextualized settings.
The campaign brings together over 315 years of heritage with a precise, contemporary aesthetic.
Brand MEISSEN
Project Spring campaign
Service AI motifs
Agency Scholz & Friends Hamburg
Still life photography Studio Dirk Weyer
Postproduction Studio Wolfram
