“Fantastical Awakening” is a spring campaign for MEISSEN, developed by Scholz & Friends Hamburg, combining still life photography by Dirk Weyer with AI-based imagery in a hybrid setup.
At its core are floral motifs, defined color palettes, and iconic decors, translated into a reduced, contemporary visual language. Vases and figurines act as independent visual carriers, placed in subtly surreal compositions and recontextualized settings.
The campaign brings together over 315 years of heritage with a precise, contemporary aesthetic.
Brand MEISSEN
Project Spring campaign 2026
Agency Scholz & Friends Hamburg
AI Visuals Jeannette Bergen
Photography (Still Life) Studio Dirk Weyer
Styling Christian Kleemann
Retouching Studio Wolfram
