For the market launch of L.O.V Cosmetics, the positioning as a premium brand at the POS was to be clearly emphasized at the counter. To this end, elaborately staged texture visuals were developed to provide orientation and structure the product groups at the POS and show the richness and premium quality of the products.
Brand L.O.V
Project POS design
Client Yes ideas
Service concept, art direction, supervision
Photographer Magnus Cramer
