Interpretation of two trend worlds for Felix Schoeller’s SICAM 2025 booth in Milan, a leading producer of decor papers for the furniture industry.
At the heart of the stand are the latest color worlds from the ColorReport 26+: The purist, calm aesthetics of Moon Shot reflect a growing desire for clarity and reduction. Sense vs. Profit merges natural tones with tech-inspired greens and blues, expressing the ambition to unite ecological responsibility with technological innovation.


Brand Felix Schoeller
Project AI motifs for Sicam trade fair 
Client Kregel & Plietsch
Service concept, AI motifs

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